01
Commercialization & market access
Go-to-market strategy, pricing, reimbursement pathways, distribution models and market entry into the US, German, EU and UK markets.
Daniel Young · Digital Health · Medical Devices
Every sale is the result of hundreds of solid decisions.
Commercialization, product and sales leadership for medical technology — in the United States and Europe.
About Daniel Young
Most healthcare innovation fails commercially, not technically.
Daniel Young brings more than twenty years of experience building products, markets and commercial organizations for medical device and digital health companies across the United States and Europe.
Innovations fail to reach patients not because the technology isn't good enough, but because commercialization was never built into the product. I bridge that gap — product strategy, market development, sales and distribution, and the organization that carries them.
Every sale reflects dozens of decisions made long before a contract is signed: how hospitals evaluate technology, how procurement assesses risk, how clinicians adopt workflows, how reimbursement shapes purchasing. I start with those realities and work backwards to the product. I call it Working Backwards from the Sale.
Strategic advisor or interim commercial leader, the objective is the same: businesses that deliver lasting value for customers, clinicians and patients.
How I help
Digital health and medical device commercialization, from strategy to sales.
02
Sales leadership & fractional CEO
Interim commercial leadership: building and running medical device sales organizations, channel and partnership development, and the operating cadence behind them.
03
Product strategy & management
Product definition and roadmap shaped by clinical workflow, procurement reality and regulatory constraints — so the product is sellable by design.
04
Organizational growth
Designing the commercial organization — roles, incentives, customer success and the capabilities a venture needs to scale past its first customers.
Daniel Young’s current ventures and advisory work.
Digital Health Works
Co-founder, Strategist
A commercialization agency for digital health and medical device ventures, bringing innovations to the US and European markets. I lead advisory services globally across commercialization and market access, product design and development, and regulatory strategy for the US, EU and UK.
Apr 2023 → present
BIOTRONIK
Digital Health Advisor
Supporting BIOTRONIK and its subsidiary BIOLAB Innovation GmbH on digital health initiatives that improve imaging accessibility and integrate advanced technology into cardiovascular care — product strategy, market development, commercialization, sales and distribution, partnerships and organizational capability.
Nov 2024 → present
AccessMRI
Venture Lead
Leading product and commercialization work for a digital health product developed with BIOTRONIK, connecting market needs, product decisions and adoption planning.
Conference talks, panels and moderated sessions.
MedTech Unleashed (MTU) · 2025–2026
Speaker, co-host and moderator on commercialization and execution
MedTech Malta 2024
The Rise of Digital Therapeutics in Clinical Care
Europe 2022
Is it Time For an AI Regulatory Framework?
Feature
Using an iPad to Measure Concussions
Working Backwards from the Sale
Commercializing digital health in the US vs. Europe
Regulating medical AI
Why great medtech fails to reach patients
Building a first commercial organization
Hospital procurement and adoption
Available for keynotes, panels, moderation and closed-door executive sessions in English and German-speaking markets.
Building a medical technology business?
If you need support with commercialization, market development or sales leadership — or you're looking for a speaker who can talk candidly about why good technology fails to reach patients — I'd be glad to connect.